Layout Design and Content Creation
Data Analysis of Ads
UX and Market Research
Website Redesign
Video & Photoshoot Production
Group Facilitation
Email Design using Klaviyo
2D Motion Graphics
Navigation Link:
on the website was intentionally streamlined into three main sections, a decision made collectively by the team. However, this approach raised concerns as users were seeking immediate access to information about the product's purpose, features, and usage.
Crucial pages such as careers, team information, and support contact details were not readily visible, creating a user experience challenge.
Button Design:
By analyzing heatmaps of the site and identifying the areas where users frequently paused or stopped, we were able to address the pain point of users struggling to locate the product.
We recognized the significance of visual accessibility to ensure that users could easily understand the purpose of buttons and call-to-action elements on the site.
Product Success:
Users seek assurance that an online product will function effectively.
This section highlights where the product can be found or previewed.
The icons are strategically used to offer compelling reasons to purchase the shirt, presenting users with virtual selling points that instill confidence prior to making a purchase.
Purchasing:
In this section, users can input their preferred color, enabling them to see a visual representation of the shirt on a model.
The use of drop-down menus streamlines the process, eliminating the need for users to manually type in the information.
Additionally, the "Add to Cart" button offers users the flexibility to either proceed with their purchase or abandon the action if they choose to do so.
" When it comes to color contrast, the guidelines state that text and images of text must have a contrast ratio of at least 4.5:1. Large text (defined as 14 point and bold or larger, or 18 point or larger) must have a contrast ratio of at least 3:1."
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