VISO
Layout Design and Content Creation
Data Analysis of Ads
UX and Market Research
Website Redesign
Video & Photoshoot Production
Group Facilitation
Email Design using Klaviyo
2D Motion Graphics
VISO Inc. makes custom made installations that are held in beautiful interior spaces such as restaurants, hotels and more. They pick materials and colours to work with the aesthetics of the designers, engineers and architects visions. When I joined the startup had become a billion dollar startup resulting in a lot of new changes and needs for the new vision as the company grew. With their new vision they wanted to create new brand identities which included their e-commerce site project sales, old products without removing any important information, proof of concepts, mission, team culture and more. Rewriting the codebase was in the hands of the development team that was hired, while I was mainly in charge of proposals presentations, marketing analysis.
We decided to launch a new brand design as a whole in social media and website development, which was scalable across different systems (IOS, Android, PC, tablet and more). I led the discussions with my marketing manager about the new features, the strategy and management of the website. Soon after, I led the social media management as I took a social media manager promotion within 6 months. With both the website and the social media we thought about (What should we add/take out, Why should we design it this way? How will we manage the site? When our are deadlines?)
The goal was to create a new version of the website without taking away the necessities of the system but instead meet a beautiful design potential that we had envisioned. The problem here was limitations such as what can and can't be coded with many out of the box ideas, but also sharing that it is a small business and creating something for everyone. There needed to be constraints, so as a previous web designer I knew which targets to aim and to take a whole load of user research that allows us to do what we do while supporting the sales teams.
We identified five key insights:
Avoid mainstream culture.
"What does that even mean"
Every website is similar.
"I love lighting, I just wish my clients would want to get on it!"
Keep up with the trends.
"We have to create something for every target audience of ours!!"
We have multiple services.
"I want everything to be shown! "
So now we had insight of what we needed but we had to do more UX research. Details were needed something to help guide design decisions, especially when we were at risk of creating one-size-fits-all features. It led us to three design principles:
Small users over all users.
Small businesses are the heart of GC, and the primary dashboard users. The features we build, the information we show and the tone we adopt will be for them — we’ll design first and foremost to meet their needs.
Attention over retention.
We’ll design to prioritize the things that require our users’ immediate attention, the rest can wait. We don’t need them to stick around if everything’s fine — they can get straight back to running their business.
Expertise over style.
VISO is designed to solve one problem really, really well. We could be great at other things, but we’ll design to ensure that we’re the best at custom made installations and add the rest later.
